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It’s the Season of the Witch: Where Did the Stereotype Come From?

Taylor Rebhan
October 23, 2024 | 4 min read

From literature to film and pop culture, nothing screams Halloween quite like the legendary witch — and all that comes with her. Black cats. Flying brooms. Potions, cauldrons, knobbly noses, and spellbooks abound.

But what’s up with this ancient caricature? Is it grounded in reality, or is it all just a bunch of hocus pocus?

The history of witches long predates Halloween, as well as the Celtic tradition the modern holiday is rooted in. East to West, North to South, you’d be hard pressed to find a cultural record that doesn’t have its own tradition of witches.

Witchcraft Is Ancient

In fact, witches can be found in some of our earliest written texts.

Both the Judeo-Christian Old Testament and even earlier Mesopotamian clay tablets reference witches as literal figures in human history — not just characters in fiction. These ancient religious documents served warnings about the power of witches and their use of unsanctioned magic to bring about unsavory events.

Now, witches weren’t the only figures using magic in these tomes. But they were specifically called out for using the wrong type of magic — anything that the authors deemed unacceptable.

This is a pattern repeated for thousands of years. It’s not tongue of newt or dead man’s toe that adds a particularly unsavory flavor to the history of witches. No, it’s just straight-up moral panic, and the scapegoating that comes with it.

It’s not tongue of newt or dead man’s toe that adds a particularly unsavory flavor to the history of witches. No, it’s just straight-up moral panic, and the scapegoating that comes with it.

Before we knew much about microbes and mental health, unseen phenomena were explained through magic and religion. Who can blame us? Superstition and intuition were all we had to go on in ancient times. So we chalked up positive events to our deities and good magic, and misfortune and tragedy to malevolent forces, or black magic.

Who practices black magic? Well, maybe the shaman with the unconventional beliefs about health and healing. Or maybe the lippy old hag who defies the male elders in the tribe.

Why settle for explanations out of our control when we could pin misfortune on someone we have beef with? Time and time again, history shows there’s no one in society ripe for a good old-fashioned pillory quite like an opinionated woman.

Crops failed? Cow died? Husband had an affair with the milk maid? Grab the pitchforks and your biggest dunking tub — we’re going witch-hunting.

Time and time again, history shows there’s no one in society ripe for a good old-fashioned pillory quite like an opinionated woman.

A Few Of Her Favorite Things

OK, so we’ve established the background of witches: supernatural scapegoats with ancient magic origins that are more often than not victims of rabid misogyny. But what about her occult accoutrement?

Spells, potions, and bonfires with the Devil make sense. They’ve long been associated with black magic.

Warts, crooked noses, and an obsession with eternal youth? Sign up for your local university’s Gender Studies Program for your primer on portrayals of women in media.

Iconography like brooms and cats, however, call for more speculation.

This is where fact and fiction blend into folklore. Was the image of a broomstick taken from a witch-hunter observing a Pagan harvest ritual? Or was it just a burst of imagination from an aspiring demonologist with a penchant against housework? Either way, the originator had no idea the impact his creative liberty would have on pop culture.

Not all stereotypes are of such dubious origin, however. There are some scientific lenses we can retroactively apply to illogical leaps of lore. Take the ties between cats and witches. Neil DeGrasse Tyson explained it succinctly in a recent podcast: Some women who were mysteriously — ahem, magically — impervious to the plague happened to be cat owners.

Laymen of the time might cry, “Witch!” But we know now that plagues were transferred by fleas via rats. And if there’s one way to clear your house of rodents, it’s a feline companion. Add a few hundred years of Dark Ages illiteracy and a dash of paranoid misogyny, and you’ve got a classic stereotype.

So, take scientific ignorance and throw it in a cauldron with religious fearmongering. Top it off with deep-rooted hatred of women, and you’ve got the nasty potion that led to our current caricature of witches.

Take scientific ignorance and throw it in a cauldron with religious fearmongering. Top it off with deep-rooted hatred of women, and you’ve got the nasty potion that led to our current caricature of witches.

The good news? In our more enlightened age, writers of all stripes are reclaiming the story of the witch. From Broadway — think Wicked — to the silver screen — Robert Egger’s The VVitch — the oft-maligned witch is staging her renaissance as a figure to be both revered and respectfully feared.

More and more often, we’re exploring the hysteria with a critical eye toward the power structures of the time … and our current realities.

More and more often, we’re exploring the hysteria with a critical eye toward the power structures of the time … and our current realities.

Witches still have a chokehold on art and literature today because they reflect our fears back at us:

Our lack of control over the chaos of the universe;

Our feeble defenses against disease and misfortune;

Our tendency to point the finger — to accuse, rather than accept.

And maybe that’s the role these indelible figures play in our collective story.

The scariest thing about a witch isn’t what’s bubbling inside her cauldron. It’s what boils and roils in our own souls.

November 21, 2025 4 min read

For the release of Sailfish, our new firmware update for Smart Typewriter Gen3 and Traveler, we created a brand-new boot-up animation to surprise and delight our writers.

We worked with talented Danish animator Mathias Lynge to bring our experience of the writer's journey to life.

We had a blast visualizing the writer's journey in this new way. Our engineers also had a blast (or something less than a blast) figuring out how to adjust this fun, playful animation to E Ink's very tricky specifications. Hello, refresh rate woes! But we think the result is pretty fun.

"The little animation made my day when I noticed. I love a good flourish."

- Freewrite user

The process of creating this animation was long and full of Zoom calls where we deeply discussed the writing process. We were struck through those conversations by how much overlap there is in creative processes of all disciplines.

So we sat down to chat with Mathias about his creative process and what it's like being a full-time animator.

ANNIE COSBY: Let's start with the basics. What kind of art do you make?

MATHIAS LYNGE: I'm a 2D animator and motion designer working freelance with a wide range of clients. The style varies depending on the project, but it’s usually either a hand-drawn look animated frame-by-frame on a drawing tablet, or a more digital, vectorized look made in After Effects.

While much of what I do is commercial work, I try to keep up with my own passion projects as well. That could be a 10-second Instagram loop of a nature scene, or an interesting character design I’ve sketched down with a pencil. It’s there that I get to sharpen my skills and try out new techniques, which often find their way into later client projects.

AC: You often share educational content on social media for other artists. Are you formally trained, or did you teach yourself?

ML: I’m mostly self-taught. I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

When I first heard terms like “motion design” and “The 12 Principles of Animation” I was on a student exchange program at UCSB in California, where I had chosen a class called "Introduction to Animation." It was a big eye-opener for me, and from that point I was hooked.

But it’s mainly been online YouTube tutorials and my existing drawing experience that have taught me what I know.

Now, I have a big presence on social media, where I share my art as well as educational content centered around animation in Adobe After Effects, so I guess you could say that I'm also an animation influencer!

I’ve been drawing for as long as I can remember, but it wasn’t until I went to university that I realized drawing could become a career.

AC: That's actually how I first found your work. Do you have any specific artists who inspire you?

ML:In the world of 2D animation, I have a list of personal heroes that inspire me with their unique style: Reece Parker, Ariel Costa a.k.a. BlinkMyBrain, and Tony Babel, to name a few.

I also find a lot of inspiration from illustrators and painters I discover online, on platforms such as Pinterest. Last year I made a sparkling water animation that was heavily inspired by Cornwall-based artist Gordon Hunt. He makes these beautiful nature-inspired pointillist paintings that capture how light hits the ocean using colorful dots of paint. I tried to recreate that effect using After Effects to bring it to life, and it led me to a whole new way of animating within the program.

AC: Where else do you draw inspiration to create your work?

ML: I’m heavily inspired by the nature and cityscapes around me in Copenhagen, and I find that taking long walks through parks or down the streets of my neighborhood really sparks my imagination.

I’ll often carry around a sketchbook to quickly scribble down an idea or a loose sketch of something I find interesting, such as seeing how the light from a lamppost hits the surrounding leaves, or how the wind moves the tree in a certain way.

Then I’ll think to myself, “I wonder if I can recreate that motion using a specific technique in After Effects?”

I’m heavily inspired by the nature and cityscapes around me in Copenhagen...

AC: What does your daily routine look like as a full-time artist?

ML: It varies a lot, but I’m usually either working hard on a client project or tinkering away with a new animation tutorial for my social media channels.

I love being able to switch between the two, and when I’m going through a client dry spell, I find that staying creative and posting animation-related content helps keep me inspired while also putting things out into the world that may lead to my next client down the road.

AC: What's your #1 piece of advice for animators new to the industry?

ML: Keep experimenting and trying out new techniques. There’s no such thing as running out of creativity, and even though many of the things you try don’t necessarily go anywhere, it’s all experience that adds up and expands your toolbox. It’s a muscle that needs to be worked out regularly.

Plus, you’ll have more awesome animation to choose from when you’re putting together your next showreel or portfolio!

There’s no such thing as running out of creativity...

AC: What's one fun fact about you completely unrelated to animation?

ML:I’m a big sucker for history podcasts, especially if they are about ancient civilizations, such as The History of Rome by Mike Duncan.

I find it fascinating to hear how mankind was able to build such great empires without ever knowing what electricity, cars, or the internet are.

--

Follow along on Mathias's creative journey and find his free educational content on Instagram.

To learn more about working together, find him on LinkedIn or visit his website at www.mathiaslynge.com.

Learn more about Sailfish here.

November 19, 2025 3 min read

The E Ink delay is officially dead. Introducing the Freewrite firmware that transforms typing on E Ink once and for all.

October 26, 2025 2 min read

NaNoWriMo has fallen. A band of rebels known as NoNotWriMo has risen to take its place.

Every November, writers around the globe attempt to write 50,000 words in one month. But last year the organization behind the beloved National Novel Writing Month disintegrated.

In 2025, it's more important than ever to support feats of human creativity. So an intrepid group of humans has banded together to face the antagonist of our age.

Join us in the fight against the Modern Prometheus.